“年，就要粘在一起”2020 Chinese New Year Brand Event, Convey Blessings Every Chinese New Year

The “Spring Festival” is the most hopeful festival in the heart of every Chinese. It contains beautiful meanings, blessings, and our anticipation for home. Although we still celebrate in different foreign countries, it is hard for all of the Chinese individuals who are overseas to experience the kind of "new year’s taste” being at home. These types of differences stand for loneliness and sadness.

At China Telecom Americas, being the first Chinese telecommunication operator to provide mobile communication services in the U.S, we are committed to ensuring the quality of telecommunication needs of the Chinese community while caring for every Chinese in the United States. With all that said, we brought out the “年，就要粘在一起” 2020 Chinese New Year branding event, hoping to convey blessings every Chinese New Year and to accompany them in finding the “new year’s taste.”

This year’s Chinese New Year brand event includes: Launch of Chinese New Year on our website, Chinese New Year branding video, Chinese New Year gift box (including red envelope, Chinese New Year set, Chinese New Year calendar, Chinese New Year stickers), and special Chinese New Year SIM card holder.

Chinese New Year ‘s branding video has been launched in many Asian supermarkets, online search engines, and video websites; at the same time, Chinese New Year gift boxes have been given to Chinese people during the Chinese New Year activities. As of February 8, the event has generated 7 million online exposures, and the Chinese New Year gift boxes have also received unanimous praise.

New year brand promotion film: https://www.youtube.com/watch?v=2J4ROUN-Ziw