Early Autumn Caring Activities in Vancouver Store: Telecom Brand Roots into the Local Market

September 12, 2020, People lined up in front of China Telecom (Canada) Co., Vancouver store, the Burnaby branch, which is dramatically rare to see under the strike of the global pandemic. It drew quite a lot attentions by the crowd.

On the day of the event, the three shop assistants in the store and the employees of the company in Canada all put on the company's cultural uniforms, special panda badges with the company logo, and carefully arranged the consumers with their masks and gloves on. The people in the market also follow the staff's guidelines, keep social distance and wait to participate into the store activities. The store staffs patiently explained telecommunications-related businesses in detail to the users who came to consult, and enthusiastically hand out kettles, tea cups, and gift coupons from the local Chinese supermarket T&T. All essentials to stock on before the coldness of the Autumn yet to come. This is the sixth store in Canada. Since the store is located in the Chinese community with the most densely market targets, the store deliberately organizes the early autumn caring activities, aiming to send out the cares and good image of the company. In the form of gift rolls, the store prepares nourishing ingredients and warm supplies in advance for the arrival of autumn and winter. The day of the event was also the official grand opening ceremony of the store. Not only did it make a good promotion with the help of the theme and format of the event, it was also closely connected with the market and the community in which it was located. Shaping considerate service and caring for the people instantly aroused people's goodwill towards CT brand.

The shopkeeper said that Telephone communication is inseparable from food every day, that we can not live without. We should hold more similar themed events in this branch, so that China Telecom can truly enter the daily life of its users. Accompanied by the words "This is today's gift for you, please keep yourself nourished and warm in the coming autumn and winter", the event came to a close in the twilight with the satisfied leaving of the crowd. In the two days during this event, not only received enthusiastic responses from the general public, but also received unanimous praise from every participants. China Telecom's brand image of low price, close to the people, and caring for users has also fallen into the hearts of the local market.