“‘The Young’ Graduation Photo Competition” Showing Chinese Overseas Student’s Style to The World

On May 9, 2019, “the Young Graduation Photo Competition” held by China Telecom Americas was launched online in the US. Thousands of Chinese overseas students submitted their graduation photos, and the 20 best graduation photos were placed on the Times Square in New York. Their photos were broadcasted all day long to show the world the style and spirit of Chinese overseas students. This event was very successful: CTA received 120,000 readings on social media; offline screen ads received 400,000 impressions per day. China Telecom Americas sent the most memorable graduation gift to all Chinese overseas students during the 2019 graduation season.